Verizon just couldn’t take it. They couldn’t handle how much success they were having. It was keeping them up at night that they were the big boy of the US cell phone market and were going to stay that way for the time being since the DOJ apparently killed the AT&T/T-Mobile merger. They had to do something. They had to shoot themselves in the foot. The $2 convenience fee for online payments was what they came up with.
I mean, really? After how pissed people have gotten about small fee increases for NetFlix and Bank of America? What else could they have been thinking? Sure, they could probably get away with it if they did it right. In the long run most of these companies can do what they want to us. However, all they have to do is put it out there in the wrong way and the customers go flooding to the competitors who haven’t pulled such a boneheaded move. It doesn’t happen often, but it does happen. And this is the way that it usually happens.
It just seems funny that they decided to put a $2 convenience fee on online payments when mailing in a check was still free. Particularly since processing check payments costs them more. I’m thinking somebody with bright ideas over at Verizon is probably going to get fired for this one.
Now, when it really comes down to it, I think Verizon will eventually end up getting away with wringing all the money they want to out of customers. Experience teaches that much. However, they have to be sneakier about it just like everyone else. Don’t just walk up and ream customers without so much as a hello. Give them a kiss first. That’s the American way of doing business…lie to customers. The way Verizon handled this $2 convenience fee business is almost sure to bite them in the ass.