Here’s A Cereal I Bet You Don’t Remember

Here’s a cereal I bet you don’t remember: Halfsies.

Many of you might not be old enough to remember. It was apparently only sold between 1983 and 1984. I remember having it briefly, and I loved it. Then Halfsies was gone, and I just barely remembered it.

Turns out, Halfsies was actually put out as a response to criticism that children cereals had too much sugar. Halfsies had half the sugar of other popular kid cereals. I didn’t know that, but I doubt my parents would have told me if they were trying to get me to go for a lower sugared option. I’m surprised I even got that much. Regardless, like most products put forth in response to health criticisms, Halfsies failed quickly and the other cereals that had been the target of the criticisms are still around.

Let’s face it: we want to complain about how bad products on the market are, but we still want the bad stuff. It’s just like McDonalds. We complain about the fat and calories in their food, but we keep going and we don’t buy any of the healthy options they try to offer.

Anyway, I don’t think I even got this cereal for long when I was a kid, but I remember it still. For whatever reason, I loved it.

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About David S. Atkinson

David S. Atkinson enjoys typing about himself in the third person, although he does not generally enjoy speaking in such a fashion. However, he is concerned about the Kierkegaard quote "Once you label me you negate me." He worries that if he attempts to define himself he will, in fact, nullify his existence...
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2 Responses to Here’s A Cereal I Bet You Don’t Remember

  1. neilserven says:

    I remember Halfsies. There was sometimes a picture on the back showing a town scene where everything was in half: cross-sectioned buildings, people driving two-wheeled cars, etc. I forgot the part about it having half the sugar as other cereals.

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