I admit it, I’ve always been a fan of products with game pieces. You know the sort of thing, a sticker on the product you can peel off to see if you’ve won. I remember McDonald’s running a big one of these for the summer Olympics back in the early 80s. I loved them. I was gullible enough to buy products just to get them.
However, more and more of these have turned into things where what you actually get is a code you enter online to enter the contest instead of an instant win or not. I’m not doing that.
Granted, there are some that still have an instant win and you only enter a code if you lose that to try to get on board for some other prize level. Still, I don’t much care for the direction this is going. I’m not entering a code from a game piece. I’m just not. I don’t care if it’s a quick QR code to scan, I’m not doing it.
My love for game pieces is dwindling as this becomes more common.
Of course, very few companies care what I think. I don’t even really think that they should. However, I do know that my emotional response to these game pieces is changing. If tearing off the sticker isn’t the dispositive step, it’s just not that cool.