RadioShack Customer Data Was Worth Something?

Apparently there has been some controversy over the sale of RadioShack’s customer data as part of the bankrupcty. This is surprising to me…because I wasn’t aware that RadioShack’s customer data would be worth much.

After all, RadioShack has had trouble for a long time because their business plan wasn’t really viable in view of the modern marketplace. People had bought all the batteries they needed and RadioShack hadn’t managed to find a new niche to inhabit. I can only recall having been in a RadioShack once in the last twenty years, and only because I decided to make a last minute electronics gift that I didn’t have time to order online or go anywhere else for (there’s a RadioShack, still, within a couple blocks of my work). Regardless, it wasn’t a surprise that they were going bankrupt.

However, what was a surprise was that they were even plans to sell their customer information as part of the bankruptcy. I can imagine there being privacy concerns if they did so…but who are all these customers for whom RadioShack had information? If RadioShack had customers…why were they doing so poorly?

Seems to me as if they wouldnt’ have had that much information to sell, given the situation they were in. Still, the sale was planned and became the subject of some privacy debate. Maybe the information they have is valuable because it lists people who have enough money and not enough impulse control that they’d even buy from RadioShack.

I guess that could be worth some money.


About David S. Atkinson

David S. Atkinson enjoys typing about himself in the third person, although he does not generally enjoy speaking in such a fashion. However, he is concerned about the Kierkegaard quote "Once you label me you negate me." He worries that if he attempts to define himself he will, in fact, nullify his existence...
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