My wife has our car out of town right now and I needed a few household things so I decided to look at Amazon to see about getting those things delivered. I encountered something I hadn’t seen before, something called PrimePantry. That was really annoying.
PrimePantry is apparently deals exclusively for Amazon Prime members. I understand what the goal is here, exclusive deals to promote Prime membership. They don’t want to just show them to Prime members because they want non-Prime members to sign up.
However, they nearly drove me away from the site entirely.
After all, there was no way that I could figure out to screen out the PrimePantry results. There were so many PrimePantry results that I couldn’t see stuff I could actually buy. It looked like there wasn’t anything I could.
I wasn’t going to sign up for Prime.
I understand wanting to drive Prime membership, but shouldn’t they stop short of making the site impossible or at least highly difficult to use for non-Prime members? They want to be a one stop shop for more than just books (and I buy from independents unless I can only get something from Amazon in general anyway), should they make it so I can’t find anything to buy?
I tell you, I started looking at other sites. Pushing prime is one thing, but making it so I can’t find anything to buy is another.
They might want to rethink that. At least present the PrimePantry deals and then let me screen those out so I can find something to buy in case I’m still not sold on Prime.