Is Uber Such A Great Name?

I’m always hearing something about Uber. I certainly recognize the name, but is it a good one? I know the word “uber” is supposed to have certain connotations (denoting an outstanding or supreme example of a particular kind of person or thing), which Uber is hoping to associate with itself. However, this is what I always think of whenever I hear them mentioned:

Yeah, I know his name is Üter Zörker (from The Simpsons), not Uber, but still. It’s what I think of. I always think: “Don’t make me run. I’m full of chocolate.”


About David S. Atkinson

David S. Atkinson enjoys typing about himself in the third person, although he does not generally enjoy speaking in such a fashion. However, he is concerned about the Kierkegaard quote "Once you label me you negate me." He worries that if he attempts to define himself he will, in fact, nullify his existence...
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