Messing With Blue Apron

Have you heard of Blue Apron or the like? If I get it right, you pay them to deliver you meals in various stages of preparation. The meals are all there, you just have to finish and cook according to the directions. Overall, based on the various pricing plans available from them and similar services, you’re paying them to put packages of pre-prepped ingredients together for you and you do the last steps to make a meal.

For some reason, I have the urge to get a list of their customers and deliver a bunch of Red Baron Thin & Crispy Crust Supreme pizzas with the outer boxes removed. The instructions would just be the heating directions.

Could you imagine? Subscribing to an upscale meal prep service like this and getting Red Baron pizzas without the boxes delivered? Still in the plastic shrink wrap?

I wouldn’t actually do it, but something about the idea really appeals to me.

(Note, this came out of me seeing “Blue Apron” in my Facebook news feed. Only later did I realize it was a McSweeney’s piece, which was kind of my idea but better. I’m keeping this post anyway.)


About David S. Atkinson

David S. Atkinson enjoys typing about himself in the third person, although he does not generally enjoy speaking in such a fashion. However, he is concerned about the Kierkegaard quote "Once you label me you negate me." He worries that if he attempts to define himself he will, in fact, nullify his existence...
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